Veuve Cliquot Polo Classic
Challenge:For the Veuve Clicquot Polo Classic Brand Allure was contracted to place street teams in designated areas of Manhattan and on Governors Island to hand out promotional materials. The Polo Classic is one of the year's most highly anticipated events and attracts the fashion and business elite from around the world.
Results & Strategy:
Brand Allure placed street teams in various downtown locations including the Financial District, Battery Park, The South Street Sea Port, Tribeca, Soho and on Governors Island to hand out promotional materials in the days leading up to the Polo Classic and on Governors Island while guests watched the match.
